When entrepreneur Myles Kronman founded the digital marketing company DigitsUp.com, he already had a wealth of experience in the world of business. As the owner of a luxury cleaning business, he built from scratch and a successful manager of a VIP nightclub, Kronman has an instinctive grasp of the intricate dynamics and subtle scaling strategies. He set about applying the same techniques to his eCommerce company. It worked like a dream.
In just over one year, Kronman has landed lucrative contracts with such heavy-hitters as Rolling Stone magazine and Barclays Center. As an individual who believes fiercely in the adage that knowledge is power, Kronman shares his three secrets for scaling e-commerce brands.
- Work on your email list
“Step one is simple, but you’ll be surprised how many people overlook it,” explains Kronman. “It’s all about expanding your email list. Because of the low costs involved and accessibility in starting an e-commerce business, everyone tends to believe it’s easier than it is. So, they neglect the basics, and focusing on email marketing is as basic as it comes. Don’t send out blanket emails but do your research and tailor your lists to each different segment of your clientele. Create something that engages and demands a response. Make them feel valued and prove to them that your brand is one they can identify with. The aim of the game is repeat custom, and targeting individuals whom you feel are best suited to your brand,” he reveals.
- Build a memorable brand
The second secret in Kronman’s guide to scaling is to build a memorable brand. He explains, “In today’s saturated marketplace, it’s harder to stand out than ever before. So, make sure you build a brand capable of going the distance and one strong enough to withstand the rigors of significant scaling. I’m not just talking about visual elements either. Your brands must have consistency, quality, and offer the customer something they cannot get elsewhere if you truly wish to grow and scale the heights.”
- Work on your website
The last secret Myles Kronman is keen to impart is not to neglect your website. He elaborates, “It’s so easy to build a website today that people overlook the fine-tuning involved to build one that works. So many people concentrate on promoting their brand on social media platforms, and that’s all well and good. However, it’s your website that will make a lasting impression. It’s the first point of call for many customers and reflects the professionalism of your brand. Can you think of any big company that hasn’t got a killer website? It is essential, so ensure yours is well-designed, extremely functional, and easy to use. It should have on-trend and captivating content, and filled with high-res and eye-catching images.”
